The Executive's 90-Minute Reset
How Tampa's top performers use recovery science to stay sharp under pressure. A no-fluff guide to fitting real recovery into a packed schedule.
You didn’t build what you’ve built by accident. Long hours, hard decisions, constant pressure-that’s the cost of leadership.
But here’s what we see: executives who run billion-dollar decisions on empty tanks. Sleep-deprived. Cortisol through the roof. Running on willpower and caffeine.
You’d never run your business that way. So why run your body that way?
The Problem With “Powering Through”
Your nervous system wasn’t designed for 60-hour weeks of back-to-back meetings. Every stressor-email, negotiation, deadline-triggers the same fight-or-flight response your ancestors used to escape predators.
The difference? They got to rest afterward. You get another meeting.
Over time, this compounds. Decision fatigue. Brain fog. That 3pm crash that no amount of coffee fixes. You’re not losing your edge because you’re getting older. You’re losing it because you never reset.
90 Minutes That Change Everything
We built the Reset Circuit for people like you. Not a spa day. Not a wellness retreat. A targeted 90-minute protocol that flushes stress and sharpens focus.
Here’s the sequence:
Compression (15 min) - Flush the metabolic waste from sitting all day. Blood moves. Legs feel light again.
Infrared Sauna (15 min) - Heat stress triggers heat shock proteins. Your body starts the repair process. Cortisol drops.
Cold Plunge (3 min) - This is where most people quit. Not you. The cold triggers a massive norepinephrine release. Focus sharpens. Mood lifts. The mental fog burns off.
Back to heat (10 min) - Contrast is the key. The oscillation between hot and cold trains your nervous system to handle stress more efficiently.
One more cold (3 min) - Seal it in. By now, you’re not dreading it. You’re craving it.
Red Light (15 min) - Cellular recovery. Mitochondrial function. This is the quiet rebuild while you sit with your thoughts.
When to Schedule It
Most of our executive clients come in at one of two times:
Early morning (6-7am) - Before the world needs you. Walk into your first meeting already reset. The contrast makes you unshakeable.
End of day (5-6pm) - Process the day. Flush the stress before you get home. Show up for your family instead of just being physically present.
Both work. The key is consistency. Once a week minimum. Twice if you’re in a heavy season.
The ROI of Recovery
You already know you can’t outwork bad strategy. Same applies to your body.
The executives who perform at the highest levels aren’t grinding harder. They’re recovering smarter. They protect their nervous system like they protect their calendar.
We’ve watched clients go from burned out and irritable to clear-headed and present. Same workload. Same pressure. Different foundation.
Your Move
We’re not going to pressure you. Either this resonates or it doesn’t.
But if you’re running at 70% and pretending it’s 100%-you know. And you know that’s not sustainable.
Come see us. 90 minutes. One session. See if it changes how you feel walking out versus walking in.
That’s all we ask.
We're a Tampa Bay family passionate about recovery and wellness. We built Rest Recovery to share the modalities that have transformed our own health.
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